The Squamish Valley Music Festival was one of the finer gigs I got to shoot. It wasn’t exactly a great festival in that it was so commercialized, but the frenzy of being in the media pit was fun and exciting. This was Vampire Weekend, being there made me feel old. I hadn’t heard them before shooting the photos. One of the good things about these big music festivals is that you can get a gauge on the culture of this day and age by seeing/hearing what’s popular on the radio. My reaction? Meh.